Pick your services
Choose just the channels your business needs right now, and add more as you grow.
Social mediaEventsPREmail & SMSWebsite & search
Best for: teams with one or two gaps to fill.
Marketing that makes people show up.
I've spent my career leading growth for brands, running influencer programs, launching products and landing national press. Now I'm bringing that same level of service to local brands with doors to open. You get the end-to-end support of an in-house CMO, without the full-time price tag.
How it works
Work with me your way.
Every business needs something different. Pick the services that fit, bring me on for the long haul, or call me in for one big moment.
Long-term support
Fractional CMO support: I own your marketing strategy and run it month after month, without the cost of a full-time hire.
Growth strategy & roadmapBrand consultingFull-funnel managementPerformance insights & optimization
Best for: brands that want steady growth and one person who owns it.
One big project
A grand opening, launch, event or AI visibility push, planned and run from start to finish.
Grand openingsLaunchesEventsAI activation
Best for: new locations and big moments.
Services
Everything it takes to get seen.
02
Events & grand openings
Grand openings, product launches, influencer nights and milestone celebrations. I plan them, fill the room and capture every moment, so the buzz lasts long after the doors close.
- Concept, theme and guest experience
- Planning, vendors and run-of-show
- Invitations, RSVPs and guest lists
- Influencer and media invites
- Promotion on every channel
- On-site photo, video and recap content
Signature project · Grand openings
From lease signed to line out the door.
01
Plan
One clear plan, budget and opening date the whole team is working toward.
02
Build buzz
Get the neighborhood curious and grow a VIP list before the doors open.
03
Turn it up
Reach new people at scale and land press ahead of opening day.
04
Show time
A packed house, a great first impression and content worth sharing.
05
Keep them coming
Turn first-time guests into regulars, and measure what worked.
03
PR
I secure coverage in local news and lifestyle outlets, food and drink columns, industry trade publications and national business press. I find the angle, write the release, pitch the right editors and prep you for the interview.
- Openings and new locations
- Expansion and growth milestones
- Founder and chef stories
- Menu and product launches
- Events and community partnerships
- Awards and industry firsts
Press coverage I've secured
04
Email & SMS
Email and text put you straight into your guests' pockets. Fill tables on slow nights, sell out events and turn first visits into regulars.
- Strategy and send calendar
- Email design and copy
- List building and sign-up offers
- Automated welcome and win-back flows
- Text marketing campaigns
- Reporting and list growth tracking
Search mail
Welcome to the Inner Circle Inbox
E
Ember Kitchen & Spiritsto me
YRYour Restaurant ›
Text Message · Tue 11:04 AM
We open this Friday! Join us 5–10pm for live music, chef's bites and a champagne toast at 7.
Can I bring a few friends?
Absolutely! Reply with your party size and we'll save you a table.
4 of us!
Fri 4:15 PM
Tonight's the night! Show this text at the host stand for a free welcome cocktail.
See you soon!!
Delivered
+Text Message
05
Website & search
A site that turns visitors into customers, and gets found on Google and by AI assistants.
- Design and copywriting
- UX and CTA optimization
- Site audits
- SEO: technical, on-page, local
- AI engine optimization
- Google Performance Max
Signature project · AI activation
Get recommended when people ask AI where to go.
When someone asks ChatGPT, Google AI Overviews or Perplexity for the best spot in town, the answer comes from your website, listings, reviews and press. This project makes sure your brand is part of that answer.
01
Audit
See what AI says about you today, and who it recommends instead.
02
Foundation
Make your site, menus and Google Business Profile easy for AI to read and trust.
03
Authority
Earn mentions in the press, reviews and listings AI pulls its answers from.
04
Track
Monitor the questions your guests ask and grow your share of the answers.
Kind words
What clients say.
Samantha designed a beautiful website for our horse boarding and wedding venue, plus a stunning wedding brochure. She perfectly captured the rustic charm of Mount Hebron Farm and created a user-friendly online experience for our clients and couples. From start to finish she was incredibly gracious, professional and generous with her time. She's a true gem!
M
Mount Hebron FarmHorse boarding & wedding venue · Website and brochure
★★★★★Samantha delivered exactly what I was looking for and more. She was professional, helpful and really understood what I wanted for my business, and she was extremely affordable. I highly recommend Samantha to any small business owner looking for genuine support in marketing and branding. I look forward to working with her more!
A
ABODEHome organization · Brand kit and website
★★★★★
Let's talk
Let's give people a reason to show up.
Tell me about your brand and what's coming up. I'll recommend the right mix, whether that's one service, a monthly partnership or a single launch.
Social media
Content, creators and paid social that stop the scroll and send people your way.